Its day two at SMX West and I am not there. The first two years working at Zemanta, I attended almost every search and SEO conference across the country. Necessary, as I was the only US employee at the time. It was exhausting, fun, and most importantly, effective. We introduced our brand, made connections, and new friends. The result, we built our business (yes!). But, this also means that I now have to balance travel with the needs of our clients.
I still travel quite a bit, but there are times when I don’t go and I feel like I am missing an opportunity. It was, after all, the relationships I made attending conferences, that helped scale our business. Luckily, we added some tremendously talented individuals to our team in 2011. The hard part for me is to let go of responsibility, even when i fully believe in the team we built. I want to do everything. But, you cannot scale your start up if you don’t delegate responsibility to the team you built. You will also burn yourself out trying.
We have an awesome team at Zemanta and we are going to add to it. I have to remind myself now and again to let go and let the team do what I know they are capable of doing.
Related Topics: SEM Industry: Conferences About The Author: Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick , a NY based web consulting firm. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here .
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